Michelin, a division of Rocky Brands, Inc. has taken their extensive knowledge in the tire industry straight into the footwear industry. Michelin boots integrate the traction and safety of Michelin tires with the durability and comfort of work boots. Rocky Brands, Inc. designs, develops, manufactures and markets premium quality rugged outdoor, occupational, and casual footwear, as well as branded apparel and accessories. Rocky Brands, Inc. is the successor to the business of The Wm. Brooks Shoe Company, a company established in 1932 by William Brooks. Innovativeness, quality, and durability are hallmarks of the ROCKY® brand name.

Inspired by actual tire treads and rubber compounds, Michelin's multi-density outsoles are built for even the most demanding environments. The tread designs on each outsole are engineered to utilize the same traction properties as in high-performance Michelin tires. The bi-directional tread and slip-resistant dual density rubber compound ensure a secure grip on most surfaces.

The multi-density outsoles are naturally resistant to oil, chemicals, heat and abrasion. They provide the maximum amount of durability and slip resistance.